Howard's PHD Cosmetiques was founded in Montgomery, Alabama, in 1980 by Prince A. Howard and Loyd B. Howard. Businessmen for well over 30 years, the Howard Brothers have not only made a strong mark in the beauty industry but have also expanded in the areas of real estate and commercial investments. Since its initial organization, run as a family business, Howard's Inc. has produced a long line of experienced and well-trained beauty advisors. This fact does not make it surprising that the new cosmetic line, which after four years of product and market testing, is one of the most qualified lines available to women.
In January 1985, the management control of Howard's PHD Cosmetiques was turned over to Michael and Andre Howard, the sons of the Howard Brother. An effort to provide the best beauty product that would be appealing to all complexions was the goal. Concentrating on this hard-pressed goal, Michael and Andre Howard have shown their talents and family know how by helping women look their best.
In August 1988, Andre Howard retained sole ownership of Howard's PHD cosmetic. Andre' set out to target the ethnic community upon seeing a need that was not being met by other cosmetic lines. Through intense research and development Howard's PHD Cosmetiques captures the essence of the ethnic woman.
Upon seeing a need to service the community, Andre' Howard created the PHD model search pageant in June 1993. Howard's PHD cosmetics participates in various services beneficial to community. In creating a position for a spokesmodel, Andre' saw an opportunity to further expand the cosmetics line and benefit the community.
Howard's PHD Cosmetiques has expanded to various retail outlets and will continue to service the community and supply the ethnic woman with her beauty needs.